Paired delectably with the sweet and savory Mike's Hot Honey, Marco's Pizza is a pizza restaurant chain located in the urban and surburban areas of the Midwest and South regions. This two-part proposal is an evaluation of the company's minimal social media presence, conducting an analysis of their current content strategy and organizing sponsorships to expand their online presence and retarget customers by optimizing influencer marketing. When measuring ad performances across various channels, we observed the affect of our selected macro-influencer monitoring our reach, engagement, and ROI on paid social platforms.