Notorious for letting another person's experience influence my buying when scrolling on the reviews section, this project puts that to the test — observing whether features an online review impacts a person's purchase decision.  

After identifying our variables (star rating and word count on helpfulness) and formulating our hypothesis, I led the process in computing the variables into SPSS to conduct an exploratory and multiple regression analyses extracting interpretations from figures, concluding that consumers' purchasing decisions are only significantly impacted when product reviews include a high word count.