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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Final Plansbook</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Organized key quantitative and qualitative findings as rationale in developing the finalized creative concept of the campaign.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Organized key quantitative and qualitative findings as rationale in developing the finalized creative concept of the campaign.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Organized key quantitative and qualitative findings as rationale in developing the finalized creative concept of the campaign.</image:caption>
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    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
    </image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Organized key quantitative and qualitative findings as rationale in developing the finalized creative concept of the campaign.</image:caption>
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    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Organized key quantitative and qualitative findings as rationale in developing the finalized creative concept of the campaign.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Organized key quantitative and qualitative findings as rationale in developing the finalized creative concept of the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69163427f547c055d6dd7fc7/b9cfbf7e-b54d-4ea0-9140-585eab75d10b/6.png</image:loc>
      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
    </image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69163427f547c055d6dd7fc7/c8a181d2-4645-480b-b5b3-b7941c19f418/StratInt1.png</image:loc>
      <image:title>Experience - American Advertising Federation (AAF)</image:title>
    </image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Performed Gen Z segmentation, recognized past successful campaigns targeting Gen Z, and analyzed AT&amp;T’s past campaigns to provide a case analysis of AT&amp;T and Gen Z.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
    </image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
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      <image:title>Experience - American Advertising Federation (AAF)</image:title>
      <image:caption>Utilizing Simmons, a research tool to collect detailed consumer analysis, we translated numbers into insights to understand the behaviors, attitudes, and interests of Gen Z.</image:caption>
    </image:image>
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      <image:title>Experience - Mutual Friends</image:title>
      <image:caption>Brent Forever Tour City Info NYC 2, IG Carousel.</image:caption>
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      <image:title>Experience - Mutual Friends</image:title>
      <image:caption>Brent Forever Tour City Info Brooklyn, IG Carousel.</image:caption>
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