As a fan-edit hobbyist, I exercised my prior fan-girl experience at Mutual Friends, a full-service artist management company aiming to build meaningful careers for artists. I managed several social accounts to foster online connections deepening the relationships between the artists and listeners, gaining a total of 6.8k+ likes and 2k+ new followers on Instagram, and 64k+ impressions and 5k+ likes on TikTok organically. I organized monthly content calendars to track social trends suitable for content and measuring KPIs to refine benchmarks.

Without giving back to the community, there would be no fandom. By optimizing online and emailing marketing strategies, I contributed to the successful sale of 1.8k+ merch pieces while closely monitoring click-through rates, engagement metrics, and conversion ratios.